Our Story


As a self-proclaimed "shortie", I had been struggling for years to find boots that fit the length of my leg, and regularly felt self-conscious wearing ankle-height shoes. 

Heels were unfortunately not an option back then, due to my daily commute (15 minute hike), and out of desperation, I would often resort to a make-shift KIX prototype of rolled up socks(?!) that I would stuff into my shoe under the heel. Those were the days! Needless to say, they were both uncomfortable and ineffective.

After pondering this and gathering feedback from family, friends, and women in shoe stores (it seems the feeling was mutual), KIX was born.

Building on my amazing experiences working in both e-commerce and tech, I am proud to launch KIX - a product and a platform catering to women worldwide who may be walking in my shoes (quite literally!). My goal with KIX is to empower women with choice; offering something unconventional and different to what the current industry offers.

Just like the push-up bra or women's shape-wear, both hidden products that ultimately revolutionised their respective industries, our hope is that KIX too will become a staple in every women's wardrobe.

KIX, my labor of love, has captured my heart, and I truly hope you will love our product as much as we do.